It’s purported animal mascots are one of the best branding techniques for a company's product and services. It’s known to leave a much more lasting impression with customers than other promotional approaches. This is particularly true, when one's competition lacks a similar type of imagination. Creativity is the key. Converting a mascot into a branded cartoon spokesperson motivates sales and produces results. Just ask an old standard like the Geico’s Gecko or a 'brand' new one, such as Cap’n ...
The ‘Dogs of Habersham (DOH) launched this past summer, in a pastoral residential community, just minutes from historic Beaufort, South Carolina. A neighborhood marked by old-world inspired architecture, Southern charm and spirit, the National Association of Home Builders awarded Habersham the ‘Best Neighborhood Design in America.'
Initially launched as a ‘pet project,’ DOH's photo shoots of dogs are photographed on a traditional South Carolinian porch at my Habersham residence. Today, one of...
It’s a sad state of affairs, that in the year 2017, there are lifeforms roaming this earth that still don’t believe in climate change. It’s even sadder when that same species is holding a blind eye to endangered species. This is particularly worrisome, since the planet is entering its sixth mass extinction event — a phenomenon known by few.
Based on fossil records, the rate of extinction on Earth is about two to five species every million years. Estimates of the number of major mass extinctio...
While most of Beaufort County, South Carolina sustained high winds and flooding – in contrast to what was originally forecasted for Hurricane Irma – the town escaped the level of havoc incurred by Hurricane Matthew in 2016. Unfortunately, this was not the case for the beach on Hunting Island.
Matthew vs. Irma
According to Daniel Gambrell, park manager, “Hunting Island State Park faced a worse storm surge from Irma than it did from Matthew last October.“ This year, there were very few dunes to...
The Travel Ban was initially released by the President as an executive order shortly after he was inaugurated. Some described it initially as a ‘Muslim Ban’ because of how it was singled out on the campaign trail in 2016.
Two-Factor Authentication (2FA) is an extra layer of security for protecting logins to important websites you access that contain sensitive information, such your bank, email, and phone system.
Therapy Dogs International recently launched their ‘Tail Wagging’ Tutor’ program that enlists dogs as tutors to help children learn to read.
It’s stunning to think with today’s heated political debates directed at potentially dismantling healthcare, there are a number of outstanding companies in the U.S. who are not only taking care of their employees’ benefits, but also those of their pets.
For over a decade, it’s been predicted mobile would eventually overtake desktop usage. You might have slept through that exact moment when it occurred, but most analysts point to the end of 2016.
Taking steps to build eco-awareness into your business product and culture not only keeps you competitive in the eye’s of today’s millennial workers and customers, it enables you to reinvest your energy cost savings into other areas of your business.
Like something out of the B movie, Tarantula — this week some new scientific evidence laid claim that spiders could overtake the planet — if they wanted to. All it would take is for them to band together.